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July 15, 2019

PRESS RELEASE: Lance Camper Announces "ReviewsMAX" Digital Dealer Tool

Lancaster, CA – 7/15/2019 – Lancaster-based Lance Camper Mfg. Corp. announces ReviewsMax, the latest addition to digital marketing initiatives offered to their valued dealer partners.


“ReviewsMax is a straightforward user-based app that allows our dealers to survey their customers about satisfaction with the dealer sales or service experience and leave a ‘review’ (the 1-5 star rating system) on any of the leading sites that incorporate reviews including Google, Yelp, Facebook & Yellow Pages,” states Bob Rogers, Director of Marketing for Lance.

Lance’s partner for their latest digital initiative is OnTarget, a digital marketing agency that specializes in On-Line Reputation Management for businesses and dealers in the automotive and RV markets.

“Positive word of mouth is simply the best marketing a company can get, and fortunately many of our dealers provide best-in-class customer service, adds Rogers. Utilizing the ReviewsMax app, our dealers can now easily obtain and post this invaluable messaging for prospective customers to see.”

The ReviewsMax app and survey (sent via text/email) also provides dealers critical and timely information for areas in need of improvement. This offers an opportunity to turn a negative customer experience offline into a positive one, that can then be used online, leading to repeat customers and new business referrals which would otherwise be lost.

As with all of Lance’s digital marketing initiatives, ReviewsMax is eligible for Lance’s Dealer Ad Co-Op Program, making it very affordable with significant ROI potential.

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About Lance Campers

Founded in 1965, with headquarters in Lancaster, CA, Lance Camper Mfg. Corp. is the premier manufacturer of high-quality ultra-lightweight composite-built truck campers and travel trailers in North America. RVs, Lance's recent 17th-year win of the RVDA's prestigious and coveted DSI (Dealer Satisfaction Index) Quality Circle Award is a direct reflection of this quality in both their products and the service provided to Lance dealers and consumers for the past 54 years. Lance Camper Mfg. Corp. is a REV Recreation Group company and a subsidiary of REV (revgroup.com).